Foax media



Seeking targeted traffic, increased brand visibility, and amplified conversions for your business? Enter Google Ads, previously known as Google AdWords – Fox Media specializes in harnessing its immense potential to deliver exceptional results tailored for businesses like yours.

Google Ads

Campaign Setup and Management

- Setting up Google Ads campaigns based on business goals, target audience, and advertising objectives.
- Ongoing campaign management, including budget adjustments, bid management, and ad scheduling.

Keyword Research

- Conducting thorough keyword research to identify relevant and high-performing keywords for ad targeting.
- Refining and updating keyword lists to improve campaign performance.

Ad Copywriting and Creative Design

- Crafting compelling ad copy that encourages clicks and conversions.
- Designing visually appealing display ads for the Google Display Network.

Ad Extension Implementation

- Utilizing ad extensions to provide additional information and encourage user interaction.
- Implementing site link extensions, callout extensions, location extensions, and more.

Landing Page Optimization

- Optimizing landing pages to ensure they align with ad content and encourage user engagement.
- Improving landing page elements for better conversion rates.

Conversion Tracking

- Setting up conversion tracking to measure and analyze the performance of specific actions or goals (e.g., form submissions, purchases).
- Implementing tracking pixels and codes for accurate data collection.

Remarketing Campaigns

- Creating and managing remarketing campaigns to target users who have previously visited the website.
- Designing compelling ads to re-engage and encourage returning visitors to convert.

Audience Targeting

- Utilizing audience targeting options to reach specific demographics, interests, or behaviors.
- Creating custom audiences and applying audience exclusions for more precise targeting.


- Implementing geographic targeting to show ads to users in specific locations.
- Adjusting bids based on geographic performance.

Budget Management

- Setting and managing daily or monthly budgets to control advertising expenses.
- Monitoring budget allocation across campaigns and adjusting as needed.

Ad Performance Analysis

- Analyzing key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Using data to make informed decisions and optimize campaigns for better results.

A/B Testing

- Conducting A/B testing (split testing) of ad creatives, copy, and landing pages to identify the most effective elements.
- Iteratively refining campaigns based on test results.

Quality Score Improvement

- Optimizing ads and landing pages to improve Quality Scores, which can positively impact ad rankings and cost-per-click (CPC).
- Addressing issues that may affect Quality Scores.

Ad Campaign Reporting

- Providing regular reports on campaign performance, highlighting key metrics and insights.
- Offering analysis and recommendations for ongoing improvements.

Google Ads Training and Consultation

- Offering training sessions or consultations to help businesses understand Google Ads best practices and maximize their advertising efforts.