Ads
Seeking targeted traffic, increased brand visibility, and amplified conversions for your business? Enter Google Ads, previously known as Google AdWords – Fox Media specializes in harnessing its immense potential to deliver exceptional results tailored for businesses like yours.
Google Ads services
Campaign Setup and Management
- Setting up Google Ads campaigns based on business goals, target audience, and advertising objectives. - Ongoing campaign management, including budget adjustments, bid management, and ad scheduling.
Keyword Research
- Conducting thorough keyword research to identify relevant and high-performing keywords for ad targeting. - Refining and updating keyword lists to improve campaign performance.
Ad Copywriting and Creative Design
- Crafting compelling ad copy that encourages clicks and conversions. - Designing visually appealing display ads for the Google Display Network.
Ad Extension Implementation
- Utilizing ad extensions to provide additional information and encourage user interaction. - Implementing site link extensions, callout extensions, location extensions, and more.
Landing Page Optimization
- Optimizing landing pages to ensure they align with ad content and encourage user engagement. - Improving landing page elements for better conversion rates.
Conversion Tracking
- Setting up conversion tracking to measure and analyze the performance of specific actions or goals (e.g., form submissions, purchases). - Implementing tracking pixels and codes for accurate data collection.
Remarketing Campaigns
- Creating and managing remarketing campaigns to target users who have previously visited the website. - Designing compelling ads to re-engage and encourage returning visitors to convert.
Audience Targeting
- Utilizing audience targeting options to reach specific demographics, interests, or behaviors. - Creating custom audiences and applying audience exclusions for more precise targeting.
Geo-Targeting
- Implementing geographic targeting to show ads to users in specific locations. - Adjusting bids based on geographic performance.
Budget Management
- Setting and managing daily or monthly budgets to control advertising expenses. - Monitoring budget allocation across campaigns and adjusting as needed.
Ad Performance Analysis
- Analyzing key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). - Using data to make informed decisions and optimize campaigns for better results.
A/B Testing
- Conducting A/B testing (split testing) of ad creatives, copy, and landing pages to identify the most effective elements. - Iteratively refining campaigns based on test results.
Quality Score Improvement
- Optimizing ads and landing pages to improve Quality Scores, which can positively impact ad rankings and cost-per-click (CPC). - Addressing issues that may affect Quality Scores.
Ad Campaign Reporting
- Providing regular reports on campaign performance, highlighting key metrics and insights. - Offering analysis and recommendations for ongoing improvements.
Google Ads Training and Consultation
- Offering training sessions or consultations to help businesses understand Google Ads best practices and maximize their advertising efforts.